Privacy Policy
Effective Date: 09/25/2025
Overview
Welcome to Rio Grande Valley Orthopedic Center (“RGVO”, “we”, “us”, or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.rgvo.com (the “Site”) or interact with us through our services.
By accessing or using our Site or services, you agree to the terms of this Privacy Policy. Please read this document carefully.
Why We Collect Your Information
We collect personal and non-personal data to:
- Deliver medical and administrative services to you.
- Ensure compliance with HIPAA and other applicable laws.
- Improve our services, website functionality, and patient experience.
- Communicate with you about appointments, health services, and updates.
Information We Collect
1. Personal Information
Information that can be used to identify you, such as:
- Full name
- Email address
- Phone number
- Mailing address
- Date of birth
- Medical history or insurance information (if submitted through forms or intake systems)
- IP address or other device identifiers when interacting with our Site
2. Non-Personal Information
Includes anonymized data like:
- Browser type and version
- Operating system
- Pages visited and time spent on the Site
- General location data (not tied to a name or address)
How We Collect Your Information
We collect information in the following ways:
- When you voluntarily submit data via our contact forms, appointment requests, or patient intake forms.
- Automatically via cookies and similar tracking technologies.
- From third-party tools like analytics providers or service vendors.
How We Use Your Information
Your personal information is used solely to:
- Schedule appointments and manage patient care.
- Respond to inquiries and provide customer service.
- Send administrative or service-related communications.
- Improve our website, clinical processes, and outreach.
- Comply with legal and regulatory obligations (e.g., HIPAA).
We do not sell or rent your personal data to third parties.
Sharing of Information
We may share your information with:
- Medical staff and internal team members for patient care.
- Third-party service providers who assist with hosting, IT, or analytics.
- Legal or regulatory authorities, if required by law.
- Other parties in the event of a business transfer (e.g., merger or acquisition).
All third parties are obligated to protect your data in accordance with applicable laws.
Cookies and Tracking Technologies
We use cookies to:
- Analyze traffic patterns
- Improve navigation and user experience
- Track user behavior anonymously
You can disable cookies in your browser settings. Doing so may affect some functionality of the Site.
Your Rights Over Your Personal Data
Depending on your jurisdiction, you may have the right to:
- Access or correct your personal information
- Request deletion of your data
- Restrict or object to data processing
- File a complaint with a regulatory authority
To exercise any of these rights, please contact us:
📧 Email: rgvo1005@gmail.com
📞 Phone: (956) 686-6510
📞 Phone: (956) 686-6510
Data Retention
We retain your personal information only as long as necessary for:
- Medical treatment and operations
- Legal compliance
- Billing and administrative purposes
Outdated or inaccurate information may be updated or deleted in accordance with applicable data retention laws.
Security of Your Information
We use reasonable technical and administrative safeguards to protect your data. However, no method of transmission or storage is 100% secure. RGVO cannot guarantee absolute security, but we strive to protect your information diligently.
Marketing Communications
We may occasionally send you health-related updates or promotional content. You can opt out at any time by:
- Clicking the “unsubscribe” link in our emails, or
- Contacting us directly via phone or email.
Third-Party Links
Our Site may include links to external websites. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before submitting any information.
Note: Text messaging originator opt-in data and consent will not be shared with any third parties.
Business Transfers
If RGVO is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. You will be notified if this occurs.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date. Continued use of our Site constitutes acceptance of those changes.
Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:
Rio Grande Valley Orthopedic Center
📍 Address: 1005 E Nolana Ave, McAllen, TX 78504
📧 Email: rgvo1005@gmail.com
📞 Phone: (956) 686-6510
🌐 Website: www.rgvo.com
📍 Address: 1005 E Nolana Ave, McAllen, TX 78504
📧 Email: rgvo1005@gmail.com
📞 Phone: (956) 686-6510
🌐 Website: www.rgvo.com
Klarissa Perez
Rio Grande Valley Orthopedic Center
Liability & Personal Injury Director
Ph:956-686-6510 EXT:307
Cell: 956-359-9675